• The spontaneous olfactory connection with colour

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    Givaudan's Myrissi offers an artificial intelligence -powered method of translating fragrance into colour patterns to help market fragrance to consumers via e-commerce without them having to actually smell the scent.
    The Myrissi algorithm has been combined with Givaudan's 35-plus years of neuroscience research to deepen the understanding of consumers' emotional mechanisms.
    It is claimed to decode the spontaneous olfactory connection with colour, modelled on a database of more than 25,000 consumer tests.
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